Youthjuice — E. K. Sathue

Coming June 4, 2024 from Hell’s Hundred (US) and Dialogue Books (UK)

American Psycho meets Devil Wears Prada: outrageous body horror for the goop generation

A bloodthirsty copywriter realizes that beauty is possible—at a terrible cost—in this surreal, satirical send-up of NYC It-girl culture.

From Sophia Bannion’s first day on the Storytelling team at HEBE, a luxury skincare/wellness company based in New York’s trendy SoHo neighborhood, it’s clear something is deeply amiss. But Sophia, pushing thirty with plenty of skeletons in her closet next to the designer knockoffs, doesn’t care. Though she leads an outwardly charmed life, she aches for a deeper meaning to her flat existence—and a cure for her brutal nail-biting habit. She finds it all and more at HEBE, and with Tree Whitestone, HEBE’s charismatic founder and CEO.

Soon, Sophia is addicted to her HEBE lifestyle, especially youthjuice, the fatty, soothing moisturizer Tree has asked Sophia to test. But when cracks in HEBE’s infrastructure start to worsen—and Sophia learns the gruesome secret ingredient at the heart of youthjuice—she has to decide how far she’s willing to go to stay beautiful forever.

“Sumptuous and fcked up, youthjuice explores our obsession with anti-aging through luxuriously icky body horror.”*
—Milo Michaels, University Book Store

“Lena Dunham’s Girls meets Gwyneth Paltrow’s Goop meets Mona Awad’s Bunny meets . . . Elizabeth Báthory. youthjuice is a darkly comedic cautionary tale, oozing with voice.”
—Zoje Stage, USA Today bestselling author of Baby Teeth

“E.K. Sathue skillfully peels back the pretty pink veneer of youth, friendship, and beauty to insecurity, betrayal, and violence.”
—Rachel Harrison, national bestselling author of Black Sheep

“youthjuice is a shocking dive into the depths of what we will do to stay young and beautiful. It’s brutal, funny, poignant, and one of the most entertaining books I’ve read in ages. E.K. Sathue’s prose is devastatingly elegant.”
—Amina Akhtar, author of Almost Surely Dead and Kismet

“Youth and beauty have never seemed at once so desirable and repulsive. This book sickened me in the very best way. I don’t know if I want to go run to get Botox or swear off beauty products forever, but either way youthjuice got under my (ever-aging!) skin and might stay there for a very long time.”
—CJ Leede, author of Maeve Fly

“If The Picture of Dorian Gray were set at a contemporary Goop-esque ‘wellness and lifestyle’ brand, it might read something like Sathue’s satirical, gory, and delectable debut . . . It’s a certifiable page-turner.”
—Publishers Weekly

“Sumptuous and f*cked up, youthjuice explores our obsession with anti-aging through luxuriously icky body horror.”—Milo Michaels, University Book Store

“Lena Dunham’s Girls meets Gwyneth Paltrow’s Goop meets Mona Awad’s Bunny meets . . . Elizabeth Báthory. youthjuice is a darkly comedic cautionary tale, oozing with voice.”—Zoje Stage, USA Today bestselling author of Baby Teeth

“E.K. Sathue skillfully peels back the pretty pink veneer of youth, friendship, and beauty to insecurity, betrayal, and violence.” —Rachel Harrison, national bestselling author of Black Sheep

“youthjuice is a shocking dive into the depths of what we will do to stay young and beautiful. It’s brutal, funny, poignant, and one of the most entertaining books I’ve read in ages. E.K. Sathue’s prose is devastatingly elegant.”—Amina Akhtar, author of Almost Surely Dead and Kismet

“If The Picture of Dorian Gray were set at a contemporary Goop-esque ‘wellness and lifestyle’ brand, it might read something like Sathue’s satirical, gory, and delectable debut . . . It’s a certifiable page-turner.”—Publishers Weekly

“A stomach-turning work of corporate horror with a sharp focus on satirizing the beauty industry and its influencers.”—Kirkus Reviews

“Sumptuous and fcked up, youthjuice explores our obsession with anti-aging through luxuriously icky body horror.”*
—Milo Michaels, University Book Store

“Lena Dunham’s Girls meets Gwyneth Paltrow’s Goop meets Mona Awad’s Bunny meets . . . Elizabeth Báthory. youthjuice is a darkly comedic cautionary tale, oozing with voice.”
—Zoje Stage, USA Today bestselling author of Baby Teeth

“E.K. Sathue skillfully peels back the pretty pink veneer of youth, friendship, and beauty to insecurity, betrayal, and violence.”
—Rachel Harrison, national bestselling author of Black Sheep

“youthjuice is a shocking dive into the depths of what we will do to stay young and beautiful. It’s brutal, funny, poignant, and one of the most entertaining books I’ve read in ages. E.K. Sathue’s prose is devastatingly elegant.”
—Amina Akhtar, author of Almost Surely Dead and Kismet

“If The Picture of Dorian Gray were set at a contemporary Goop-esque ‘wellness and lifestyle’ brand, it might read something like Sathue’s satirical, gory, and delectable debut . . . It’s a certifiable page-turner.”
—Publishers Weekly

“A stomach-turning work of corporate horror with a sharp focus on satirizing the beauty industry and its influencers.”
—Kirkus Reviews